Clorox Bleach - DIY Pillow

Clorox Bleach - DIY Pillow

Clorox Bleach asked us to show readers how to use their product in a safe, creative, and unconventional way. We incorporated bleach into a DIY project that was relevant to our readers, and included improtant key brand messages in the narrative of the post.

Also included:

  • Social media promotion
  • Newsletter inclusion
  • Photo re-publishing permission

See the full project on



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